Nationwide Breast Cancer Awareness Campaign Puts Comfort and Care into the Hands of Patients and Survivors

JONESBORO, Ark., Oct. 31, 2026 /PRNewswire/ -- United Breast Cancer Foundation (UBCF) is once again teaming up with GGP (formerly Brookfield Properties) for the 2026 UBCF-Brookfield Pink Bag Event Initiative, a national campaign aimed at supporting patients and survivors through community-based outreach and compassion.

The UBCF-GGP Pink Bag Events run from the end of September through early November.  Timed to coincide with Breast Cancer Awareness Month the Pink Bag Events are aiming to distribute over 13,500 curated "Pink Bag" care packages to women and men facing the physical, emotional, and financial challenges of a breast cancer diagnosis and recovery.

Each Pink Bag is filled with quality name brand items including personal care products, beauty tools, accessories, and practical essentials. Valued at more than $8,576,742.40 in total, these gifts are made possible through generous in-kind contributions from retail donors.

Now in its fifth consecutive year, the Pink Bag collaboration between UBCF and GGP has reached thousands of breast cancer patients and survivors across the country. These events not only provide much-needed comfort but also serve as opportunities to educate the public about prevention, screening, treatment options, and survivorship resources.

"We are extremely proud to share that we have surpassed our previous years' numbers", said Stephanie Mastroianni, Executive Director of UBCF. "Now in our fifth year, we are grateful to continue cultivating this relationship and look forward to expanding our partnership and growing our network even further."

The impact of breast cancer in the United States remains profound. Every two minutes, a woman is diagnosed with breast cancer, a disease that will affect 1 in 8 women in her lifetime. Though less common, men are not immune: this year, approximately 2,800 men will be diagnosed. These sobering figures are a reminder of the critical importance of early detection, education, and ongoing support – key components of UBCF's mission, to make a positive difference in the lives of those affected by breast cancer.

GGP continues to serve as a vital partner in this mission by hosting the Pink Bag Events at 28 of their shopping centers across the nation.

"Every year, we've watched our Pink Bag program grow into something our community really looks forward to," said Caryn Torres, Senior Vice President of Property Management at Brookfield Properties. "We're always looking for meaningful ways to give back, and this event is a chance for us to spread some joy, show our support, and help raise awareness in a way that really connects with people."

Early detection plays a pivotal role in saving lives. According to the American Cancer Society, when breast cancer is found in its earliest, localized stage, the five-year survival rate is an encouraging 99%. With over 4 million breast cancer survivors currently living in the U.S., there is hope – and organizations like UBCF are working daily to expand that hope to even more people.

Since its founding in 2000, UBCF has provided essential support services to women, men, and families impacted by breast cancer nationwide, including financial assistance, screening initiatives, and in-kind donations like Pink Bag Events. To learn more and join UBCF's mission of service, visit https://ubcf.org/

We would also like to invite you to join us for an unforgettable, prestigious evening dedicated to celebrating and advancing this vital mission. Our "Think Pink Gala" will take place November 20, 2026 at The Plaza in New York City. This is more than a gala; it is a gathering of hearts and minds committed to making a tangible difference. Tickets can be purchased at Think Pink Gala - United Breast Cancer Foundation.

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SOURCE United Breast Cancer Foundation