KeaBabies survey finds 96% of parents experience less stress with hands-free babywearing as caregivers use carriers to tackle household tasks, work and everyday moments

ENCINO, Calif., Oct. 7, 2026 /PRNewswire/ -- KeaBabies, the baby and parenting brand focused on practical essentials for modern families, commissioned a national consumer survey of 250 parents with children ages 2 and under that reveals just how valuable a few extra minutes can be for parents. For parents of young children, the day is a constant exercise in switching gears: feeding and soothing a baby, getting dinner on the table, answering work emails, helping an older child and trying to find a moment for basic self-care. The challenge isn't a lack of things to do. It's finding the time and free hands to do them while caring for a baby.

KeaBabies Original Wrap Carrier may be helping parents close that gap. Nearly half (47.6%) of parents surveyed say babywearing saves them at least one hour on a typical day, while 83% estimate it saves them at least 30 minutes. That time doesn't just disappear back into the day. Parents are putting it to work, using those hands-free moments to prepare family dinners, tackle work responsibilities, care for older children and carve out small moments for themselves.

And for many parents, getting some of that time back may also mean feeling less overwhelmed. Ninety-six percent of parents surveyed report experiencing less stress with hands-free babywearing, highlighting how even small pockets of freedom throughout the day can make a meaningful difference in the realities of early parenthood.

Key Survey Findings: How Hands-Free Babywearing Gives Parents Time Back

The following data comes from KeaBabies' Fall survey of parents and guardians of children ages 0-2, conducted in September 2026.

Babywearing Saves Parents Measurable Time Every Day

• 47.6% of parents say hands-free babywearing saves them at least one hour on a typical day
• 83% estimate hands-free babywearing saves them at least 30 minutes on a typical day

What Parents Get Done While Babywearing Hands-Free

When asked what they have been able to accomplish while babywearing hands-free, parents reported:

• 72.4% prepare a full family dinner
• 54.4%  clear an inbox or work on a major project
• 42.4% participate in a video or phone call
• 38% manage an older child's meltdown or homework session

Parents Are Making Time for Themselves, Too

When asked how they use hands-free babywearing time for themselves, parents reported:

• 72% take a quick walk outside
• 61.6% eat lunch without interruption
• 61.2% scroll, read, or take a mental break
• 60% enjoy a cup of coffee or tea with two hands

Hands-Free Time Means Less Stress

• 96% of parents report experiencing less stress with hands-free babywearing

A Word From The Brand

"Parenthood can make even the simplest task feel like something you need to schedule around your baby," said Jane Neo, Co-Founder and Chief Brand Officer of KeaBabies. "Babywearing gives parents the freedom to keep their baby close while still being able to move through their day. Whether it's making dinner, getting through a work call or just stepping outside for some fresh air, those little pockets of hands-free time can make a busy day feel much more manageable."

Why Parents of Young Children Are Running Short on Time

The early years of parenthood are defined by constant demands on a parent's attention. Parents of young children are continually switching between feeding and soothing a baby, keeping up with the house, caring for older children, getting work done and fitting in basic self-care.  For many parents, the challenge is not a lack of things to do but the difficulty of doing anything else while caring for baby.

Babywearing allows parents to keep their baby close while using their hands for the everyday tasks that keep a household running. The KeaBabies survey shows that those hands-free moments add up to meaningful time, with 83% of parents gaining back at least 30 minutes a day and 96% reporting less stress. For KeaBabies, the findings underscore the importance of designing baby essentials around the realities of modern parenthood, giving parents practical ways to care for their babies while still making space for everything else life requires.

Frequently Asked Questions

How much time does babywearing save parents?
According to a survey commissioned by KeaBabies, 47.6% of parents say hands-free babywearing saves them at least one hour on a typical day. 83% of parents estimate babywearing saves them at least 30 minutes each day.

Does babywearing reduce stress for parents?
Yes, according to parents surveyed by KeaBabies. 96% of parents report experiencing less stress with hands-free babywearing.

What can parents do while babywearing?
Parents surveyed by KeaBabies reported preparing a full family dinner (72.4%), clearing an inbox or working on a major project (54.4%), participating in a video or phone call (42.4%) and managing an older child's meltdown or homework session (38%) while babywearing hands-free.

Can babywearing help parents find time for self-care?
Yes. Parents in the KeaBabies survey have used hands-free babywearing time to take a quick walk outside (72%), eat lunch without interruption (61.6%), scroll, read or take a mental break (61.2%) and enjoy a cup of coffee or tea with two hands (60%).

Why do parents of young children feel like they never have enough time?
Parents of young children are constantly switching between feeding and soothing a baby, household tasks, caring for older children, work and basic self-care. A baby often needs attention at the same moment another task needs to get done. Hands-free babywearing helps parents keep their baby close while using their hands for other responsibilities.

Who conducted the survey?
The survey was commissioned by KeaBabies, the baby and parenting brand focused on practical essentials for modern families.

About KeaBabies:

KeaBabies is a family-owned brand founded in 2017 to make everyday parenting easier—so parents can focus on what matters most. From newborn essentials to toddler milestones and beyond, KeaBabies thoughtfully designs products to simplify parents' lives and support families through every stage of parenthood. Championing positive parenting, the brand believes in the power of bonding moments to make the journey more meaningful.

Today, KeaBabies serves a global community of millions of parents. Discover more at keababies.com and follow the brand on Instagram @keababies.

Media Contact: keababies@brilliant-agency.com

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SOURCE KeaBabies