MIAMI, Sept. 18, 2025 /PRNewswire/ -- Betr, a leading gaming and media business, today announced a major new partnership with basketball star Lonzo Ball and his brother, basketball player and rapper LiAngelo Ball. The brothers will bring their podcast to the Betr Media family, where it will be rebranded and is slated to launch this Fall timed for the NBA season. The show will release 40 episodes per year, each running 45+ minutes, with Lonzo hosting from Cleveland and on the road, and LiAngelo joining from Los Angeles when not with his brother.

The podcast will now be a guest-driven show with a new tone and focus that blends sports and pop culture with the unique Ball family dynamic. Lonzo and LiAngelo will host influential figures for authentic conversations around sports, pop culture, the Ball family dynamic, and music. This new format will give the Ball brothers an opportunity to further spotlight their personalities and invite a number of A-list guests. The show will feature authentic conversations around sports, lifestyle, and music, including Lonzo's pursuit of an NBA title with the Cavaliers, LiAngelo's rap career, sports predictions, and more.

"We're excited to partner with Betr. We've watched what Jake and the team have been building from a media perspective, and we believe it is a perfect fit for us," said Lonzo and LiAngelo Ball. "We're looking forward to taking our podcast to the next level and giving our fans exciting conversations from some of the biggest names in sports, media and culture throughout the basketball season. What Betr is doing with its gaming products is just as impressive, simple, fun, and built for fans like us, and we're proud to be part of that growth. Betr Picks is the best fantasy pick 'em app on the market and Betr Arcade is an innovative new product we are excited to help expand."

As part of the multi-faceted partnership, the Ball brothers will also become equity partners in Betr, deepening their commitment to the company's growth. They will make appearances in organic Betr media content, such as attending Jake Paul fights, and will also create paid content to support the recently revamped Betr Gaming product. To maximize reach, the Ball brothers will leverage their existing YouTube subscribers and social following where Lonzo ranks among the top five most followed NBA players.

"This is a landmark addition to the Betr Media family and a perfect proof point of why we're the most disruptive and innovative brand in sports gaming," said Mike Denevi, Head of Media at Betr. "Lonzo and LiAngelo are cultural icons with authentic voices, massive reach, and cultural relevance, making them an ideal fit for our platform. Together, we're going to co-create one of the biggest sports shows in America, building on the foundation of our longform IP successes like BS with Jake Paul, Talk Tuah, Twin Talk w/ Haley and Hanna Cavinder, and Nickals and Dimes, while continuing to lead the industry in short-form and social dominance."

Betr Media is one of the fastest growing sports betting media brands in the United States that has grown to over 7.3 million followers, 4 billion impressions, and 209 million engagements across its social channels since publicly launching in August 2022. Betr Media is able to effectively reach and engage its audience at scale given its large social following coupled with its unique combination of in-house media talent and production, with an emphasis on original short-form video content. In just its first year, Betr Media was awarded Best Sports Betting Content in the sports media industry at the 2023 Hashtag Sports Awards and was also nominated for two other awards, including Best Original Content for the Company's flagship franchise BS w/ Jake Paul and Best Use of Gamification for the Company's Betr Ticket contest. The company won the Hashtag Sports Award for Best Sports Betting Content for a second consecutive year in 2024.

In addition to its media success, Betr has quickly established itself as one of the most innovative gaming companies in the U.S. The company's flagship product, Betr Picks, is live in 33 states plus Washington, D.C., with users already winning more than $250 million on the platform. In September 2025, Betr further expanded its footprint with the launch of Betr Arcade, now live in 29 states, marking its entry into the fast-growing peer-to-peer skill gaming category. Together, Betr Picks and Betr Arcade anchor the company's vision of building the world's first real money gaming super app, offering a seamless single-wallet experience across multiple gaming formats with a simplified interface built for the casual sports fan and gamer.

About Betr:
Founded in 2022 by Joey Levy and Jake Paul, Betr is building the world's first real money gaming super app. The company's first product, Betr Picks, launched in September 2023 and quickly grew to several hundreds of thousands of paying users that have already won $250M on the platform. Betr recently launched Betr Arcade with plans on launching additional new nationwide gaming products within its single app experience in 2025 to further differentiate its product offering. In addition to its single-app experience, Betr's gaming products are differentiated through a unique, simplified user interface that is catered to the casual sports fan and gamer, enabling Betr to capture more of the under-penetrated online gaming addressable market.

Betr's media division, Betr Media, is one of the fastest growing sports gaming media brands in the U.S. and helps support the company's user acquisition and retention efforts.

Betr is backed by Fuel Venture Capital, Aliya Capital Partners, IA Sports Ventures, FinSight Ventures, Florida Funders, Harmony Partners, 8vc, and other top-tier investors.

For more information on Betr, visit betr.app or follow @betr on TikTok, Instagram, and Twitter. To learn more about responsible play, visit betr.app/responsibility.

View original content to download multimedia:https://www.prnewswire.com/news-releases/lonzo-and-liangelo-ball-join-betr-as-equity-partners-bring-re-branded-podcast-to-platform-for-nba-tip-off-week-302560684.html

SOURCE Betr Holdings, Inc.