EMA research finds that 42% of IT professionals say packets and packet metadata have become more important to network operations over the past three years.

LAFAYETTE, Colo., Oct. 28, 2026 /PRNewswire/ -- Enterprise Management Associates (EMA), a leading IT research and consulting firm, will host a live webinar, Best Practices for Incorporating Packet Visibility into Network Observability, featuring Shamus McGillicuddy, vice president of research at EMA, and Mike Canney, network and application performance engineer at Allegro Packets.

"Every IT organization has network monitoring and observability tools that provide signals that something is wrong, but they often lack the depth to answer questions about what is happening and why," McGillicuddy said. "Packets and good packet metadata provide definitive evidence that can answer those questions and accelerate resolution. The big question is how to collect and analyze this data effectively and affordably."

As enterprise networks grow more complex, network teams need the visibility to identify performance issues, troubleshoot problems and investigate security incidents. Packet capture and analytics can provide detailed evidence of network activity, helping teams investigate issues that broader monitoring tools may not fully explain.

However, budget constraints and skills gaps can prevent organizations from incorporating packet visibility into their network observability practices. As a result, teams may rely heavily on device and flow monitoring, which can leave gaps in the information available for troubleshooting and analysis.

During the webinar, McGillicuddy and Canney will discuss best practices for addressing these challenges, including:

• Why packet capture and analytics are important to modern network observability
• How to evaluate packet visibility tools and select the right solution for an organization's needs
• How Allegro Packets approaches the budget and skills barriers that can limit deeper network visibility

The webinar will take place Wednesday, Nov. 11, at 11 a.m. Eastern. Registration is available at: https://info.enterprisemanagement.com/packet-visibility-into-network-observability-webinar-pr

About EMA 
Founded in 1996, EMA is a leading IT research and consulting firm dedicated to delivering actionable insights across the evolving technology landscape. Through independent research, market analysis, and vendor evaluations, we empower organizations to make well-informed technology decisions. Our team of analysts combines practical experience with a deep understanding of industry best practices and emerging vendor solutions to help clients achieve their strategic objectives. Learn more about EMA research, analysis, and consulting services at https://www.enterprisemanagement.com and follow them on X and LinkedIn.

Media Contact:
Raleigh Gould
Enterprise Management Associates
303-543-9500
rgould@enterprisemanagement.com

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SOURCE Enterprise Management Associates